Methodology
Merchant Scope is a product of original research conducted by MasterCard Global Insights. Combining psychographic focus groups with quantitative survey data, Global Insights has created an innovative and authoritative methodology that advances the understanding of small businesses around the world.

Phase 1: Qualitative

Mode
In-person focus groups, 4 participants per group

Group Length
Approximately 3 hours each

Population
Micro, small and mid-size businesses located in Germany, and Brazil operating in
retail, services and personal care, restaurants, or hospitality industries

Screening
• For profit business
• Employs between 1 and 500 people
• Respondent makes/influences technology purchase decisions

Location/Timing
Research was conducted in Sao Paulo (August 28th and 29th) and in Frankfurt (September 2nd and 3rd).

Sample Size
12 micro, small and mid-size businesses (details in the table below)

Country

Micro

(1-9 Employees)

Small

(10-50 Employees)

Mid-Size

(51-500 Employees)

Germany 4 4 4
Brazil 4 4 4





Phase 2: Quantitative

Mode
Telephone survey conducted in October and November 2013

Survey Length
Approximately 30 minutes

Population
Micro, small and mid-size businesses located in Canada, Germany,
Brazil, and South Africa operating in retail, services and personal care,
restaurants, or hospitality industries

Sample Size
1080 micro, small and mid-size businesses (details in the table below)

Screening
• For profit business
• Located in top 15 metro areas in Canada, Germany, Brazil, or South Africa
• Employs between 1 and 500 people
• Respondent makes/influences technology purchase decisions

Data Tables
Please note that some tables and charts do not add to 100% due to rounding

Country

Micro

(1-9 Employees)

Small

(10-50 Employees)

Mid-Size

(51-500 Employees)

Total

Canada 90 90 90 270
Germany 90 90 90 270
Brazil 90 90 90 270
South Africa 90 90 90 270
Total 360 360 360 1080